"There is a quote from Albert Einstein, the namesake of our Institution, that is so appropriate to what Nancy J Kelley and her team do. Einstein said, 'Logic will get you from A to B, but imagination will take you everywhere.’ That is what Nancy provides and what Einstein/ Montefiore/ Simone provide. Imagination that can take you everywhere!"Harris Goldstein, MD, Senior Associate Dean For Scientific Affairs And Director, Einstein-Rockefeller-CUNY Center for AIDS Research, Albert Einstein College of Medicine
Situation:
The Hutchinson Metro Center, created by Simone Development Companies, is recognized as one of the most successful commercial developments in the history of the Bronx. The Hutchinson Metro Center includes four buildings with approximately 1.4 million square feet of office, medical and retail along with a 125-room Marriott Residence Inn, the first nationally branded hotel in the Bronx. Today the campus welcomes 5,000 daily visitors and a workforce of 8,000. The South Campus expansion of the Hutchinson Metro Center would add an additional 1.8 million square feet (“HMC Expansion”). When complete, the campus will total over 3 million square feet across 75-acres and offer an experiential combination of hospitality, retail, dining, athletics and green spaces that is shaping a singular knowledge community. Simone wanted to commission a market study which would provide them with a better understanding of the life science and real estate industries and a strategic path forward for the South Campus, including the identification of possible anchor tenants.
Actions
Simone engaged Nancy J Kelley + Associates (NJK+A) to conduct an extensive market study for the HMC Campus Expansion. Phase I of the market assessment included an initial market and competitive assessment based on secondary research. In Phase II, NJK+A conducted 66 stakeholder interviews from 10 categories of stakeholders, to develop recommendations for catalyzing an innovation ecosystem and life science cluster. The study results were overwhelmingly positive as no other life science cluster on this scale currently exists in the Bronx, which has a wealth of currently underutilized scientific resources. Simone then engaged NJK+A to implement recommendations in Phase III of the market assessment, which included continued and expanded outreach to all market segments that represented potential partners the HMC Campus Expansion.
Results
NJK+ A designed and implemented a work plan for the HMC Campus Expansion that:
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Established HMC Expansion as a vibrant and growing destination for Global Innovation in the education/life science/tech/healthcare sectors
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Built a “Brand” for HMC Expansion connected to “A New Bronx” that firmly connected the project to every component of the Innovation Ecosystem and established it as a Convening Place for Innovators – from Academia to Bio to Tech to Healthcare
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Created a Collaboration and Commercialization Engine for science and innovation
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Established a Hub for Workforce Development, Science Education and Community Outreach
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Redefined “Live, Work, Play” in the Bronx!
